TVS BMW Tie up
By Vicky
One of the leading two wheeler production company in India joined hands with World famous BMW to drive in sub-500 cc bikes According to the statement released ,TVS will invest 20 million euros in the tie-up, Srinivasan told TVS but BMW doesn't provide any details regarding its investment in this tie up.
By this tie up TVS will get the access to technologies of BMW which will be a definite boost to its falling market.
BMW which is purely based on western market is likely to enter fast growing Indian Market along with India's no 3 largest manufacturer of vehicles TVS.
"We intend to leverage each other's strengths to deliver a new series of products offering cutting-edge technology for our customers," TVS Chairman Venu Srinivasan said, adding that the products would be released in 2015.
Both companies cleared that bikes will be released separately in their own brand names.
According to TVS which is facing some problems in market for past few months will get a big boost up with this agreement signed and In BMW point of view they have a new entry into fast growing emerging market like India
So this tie up is important for both the companies and also to Indian manufacturing market
Statistics references profit.ndtv.com
By Vicky
One of the leading two wheeler production company in India joined hands with World famous BMW to drive in sub-500 cc bikes According to the statement released ,TVS will invest 20 million euros in the tie-up, Srinivasan told TVS but BMW doesn't provide any details regarding its investment in this tie up.
By this tie up TVS will get the access to technologies of BMW which will be a definite boost to its falling market.
BMW which is purely based on western market is likely to enter fast growing Indian Market along with India's no 3 largest manufacturer of vehicles TVS.
"We intend to leverage each other's strengths to deliver a new series of products offering cutting-edge technology for our customers," TVS Chairman Venu Srinivasan said, adding that the products would be released in 2015.
Both companies cleared that bikes will be released separately in their own brand names.
According to TVS which is facing some problems in market for past few months will get a big boost up with this agreement signed and In BMW point of view they have a new entry into fast growing emerging market like India
So this tie up is important for both the companies and also to Indian manufacturing market
Statistics references profit.ndtv.com
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